Steven Heller has carved out an impressive career as the foremost authority in the United States on the history of graphic design. A practicing educator, art director, and designer, he is an assiduous writer, the author of numerous magazine articles and many books.Fred Woodwardhas called him a force of nature. At the age of 17,…

In 1984, Pratt Institute bestowed its prestigious Alumni Achievement Award upon three people. Two were successful business and engineering executives. The third has sold more soft drinks, automobiles, beer, lipstick, luggage, computers, telephones, gasoline, insurance, airline tickets, motor scooters and sneakers than anyone in the history of television advertising: Steve Horn! When one walks up…

In the spring of 1953, Stephen O. Frankfurt went to Hollywood. He was 22 years of age and had three years of study at Pratt Institute behind him. He visited every major studio and ad agency in Tinseltown, and not one of them had any interest in either him or his talent. Fifteen years later…

Steve Hayden made advertising history at Chiat/Day Los Angeles, together with Lee Clow as co-creators of the memorable “1984” commercial for Apple Computer. As Chairman of BBDO West, he continued a decade of award-winning work for Apple Computer. Steve joined Ogilvy New York in 1994 to head the IBM account. Under his leadership the agency…

Steve Jobs was inducted into the 2012 One Club Creative Hall of Fame for a lifetime of contributions to design, branding and communications. He has left his mark on no less than five industries: personal computers with Apple II and Macintosh, music with iPod and iTunes, the phone with the now ubiquitous iPhone, and animation…

Stan Richards, like the advertising and design he’s created over the last four decades, has never been tied to any preconceived notions of how things should be done. This became obvious the moment he graduated from New Yorks Pratt Institute in 1953. With a newly minted portfolio, Stan headed for Los Angeles. But a funny…

John Hegarty started in advertising as a junior Art Director at Benton and Bowles, London, in 1965. He almost finished in advertising 18 months later, when they fired him. He joined a small Soho agency, going places. They did out of town. In 1967, he joined the Cramer Saatchi consultancy which became Saatchi & Saatchi…

Even for John Hegarty, some things are unimaginable. Like the thought of reading a thousand words on his life and times. It just begs for him to remind you of a survey that revealed that less than two percent of people bother reading copy. This two percent, he’ll tell you, is the client, their marketing…

Allan Beaver,Ivan Chermayeff,Paul Davis, Phil Dusenberry,Bob Gill,Bob Giraldi,Milton GlaserandTony Palladinoare a few of the many prominent visual communicators who have either studied or taught at the School of Visual Arts since its founding by Silas Rhodes in 1947, 41 years ago. Originally called the School for Cartoonists and Illustrators, SVA first opened its doors to…

Shirley Polykoff, saidTime, “is a Brooklyn-born mother who can write better advertising than most men in the business.” She is one of America’s best-known copywriters (and a long-time liberated woman). When Shirley Polykoff retired from 18 years at Foote, Cone & Belding in 1973, she left there as Senior Vice President, Creative Director, and Member…