Steve Hayden made advertising history at Chiat/Day Los Angeles, together with Lee Clow as co-creators of the memorable “1984” commercial for Apple Computer. As Chairman of BBDO West, he continued a decade of award-winning work for Apple Computer. Steve joined Ogilvy New York in 1994 to head the IBM account. Under his leadership the agency…

Steve Jobs was inducted into the 2012 One Club Creative Hall of Fame for a lifetime of contributions to design, branding and communications. He has left his mark on no less than five industries: personal computers with Apple II and Macintosh, music with iPod and iTunes, the phone with the now ubiquitous iPhone, and animation…

Stan Richards, like the advertising and design he’s created over the last four decades, has never been tied to any preconceived notions of how things should be done. This became obvious the moment he graduated from New Yorks Pratt Institute in 1953. With a newly minted portfolio, Stan headed for Los Angeles. But a funny…

John Hegarty started in advertising as a junior Art Director at Benton and Bowles, London, in 1965. He almost finished in advertising 18 months later, when they fired him. He joined a small Soho agency, going places. They did out of town. In 1967, he joined the Cramer Saatchi consultancy which became Saatchi & Saatchi…

Even for John Hegarty, some things are unimaginable. Like the thought of reading a thousand words on his life and times. It just begs for him to remind you of a survey that revealed that less than two percent of people bother reading copy. This two percent, he’ll tell you, is the client, their marketing…

Allan Beaver,Ivan Chermayeff,Paul Davis, Phil Dusenberry,Bob Gill,Bob Giraldi,Milton GlaserandTony Palladinoare a few of the many prominent visual communicators who have either studied or taught at the School of Visual Arts since its founding by Silas Rhodes in 1947, 41 years ago. Originally called the School for Cartoonists and Illustrators, SVA first opened its doors to…

“Does she or doesn’t she?” – the famous Clairol question. Coined in 1955 by Shirley Polykoff, then just beginning her 18-year stint at Foote Cone & Belding, this controversial line was the start of many Polykoff phrases that became part of the vernacular of hair coloring. The original double entendre caused much concern first within…

Hollywood cinematographer James Wong Howe once said, “Never state what can be implied.” This certainly holds true for modern Japanese communication and design. The Japanese, being culturally homogenous, need not articulate everything in order to be understood. They believe in more indirect and abstract forms of expression. Shigeo Fukuda is Japan’s consummate visual communicator. His…

Sheila Metzners unique photographic style has positioned her as a contemporary master in the worlds of fine art, fashion, portraiture, still life and landscape photography. Looking at Metzners photographs is a captivating experience. Innocent, sensual, and sexual, each photo, regardless of subject, exhibits and elicits deep emotion. It is nearly impossible to just glance at…

Seymour Chwast’s favorite building is the Chrysler, and his favorite bird is the cassowary. The selection of the first is self-explanatory; the second demands closer study for revelation. The cassowary is a giant among birds, a self-effacing bird, but very fleet of foot. And it can disable a man with a single thrust. Its upper…