Herb Lubalin

In his distinguished career as art director, typographer, designer, and headline writer, the late Herb Lubalin epitomized the philosophy of the One Club. Herb the art director wrote his own headlines. Copy and layout functioned successfully in tandem to sell a product. To Herb, words had a two-fold destiny resulting in a single impact. Herb…

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Shirley Polykoff

“Does she or doesn’t she?” – the famous Clairol question. Coined in 1955 by Shirley Polykoff, then just beginning her 18-year stint at Foote Cone & Belding, this controversial line was the start of many Polykoff phrases that became part of the vernacular of hair coloring. The original double entendre caused much concern first within…

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John Caples

Known as the “father” of direct response advertising, John Caples wrote one of the most quoted lines in advertising history: “They laughed when I sat down at the piano… but when I started to play!” He spent all but two of his 57-year career at BBDO, where in one of the depression’s bleakest years (1930),…

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James Webb Young

In his long and varied career, James Webb Young served as head of J. Walter Thompson (JWT), president of the 4A’s, college professor and consultant to U.S. presidents. But it is his achievements as a copywriter that earned him entry into the Creative Hall of Fame. His 1919 “Within the curve of a women’s arm”…

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Howard Gossage

A few words on Howard Gossage by Jeff Goodby Actually, out of all the people I’ve never met in my life, I feel I know Howard the best. I sort of triangulated him back to life from meeting a lot of you, like a planet you can’t see but you know it’s there because you…

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Mary Wells Lawrence

Called by Ad Age “advertising’s most widely publicized symbol of glamour-success-wealth-brains-and-beauty” at the time of her Hall of Fame induction, Mary Wells Lawrence began her remarkable career in the early ’50s at McKelvey’s department store, and by 1966 had founded Wells Rich Greene. A veteran of Doyle Dane Bernbach and the youngest Hall-of-Famer ever at…

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