You don’t have to be Jewish to love Bill Taubin or his work. But certainly Mr. Levy of Levy’s Jewish Rye loves Bill Taubin. Bill’s campaign for the client not only sold a lot of bread but its slogan, which the art director also wrote in the mid-sixties, has become part of our contemporary speech.…

Greatness, the bard tells us, comes in varying waysas a natural inheritance, as a mantle that comes with achievement, or as some unexpected bolt that falls, even upon the unworthy, with all the force of a divine command. Modern corporations are prone to identify greatness with soaring production charts and favorably balanced profit and loss…

i am invited to write a statementabout my work, my life, my ideasmy philosophy, my hopes or my dreamsand i guessyou will get a little bit of everythinga graphic designeris somebody who brings orderinto graphic communicationsif possible he makes them attractivein order that the public takes noticea graphic designertries to condense communicationto make it more…

Will Burtin was a formidable design talent who used his skills to explore the frontiers of science and thus took design itself to new frontiers. Consider a talent equally at home art directing the two-dimensional page ofFortuneor a three-dimensional walk-through exhibition model of the human brain. This was Will Burtin. A German typographer, designer and…

One of the most awarded advertising creatives of all time, Mr. Olivetto is a global advertising icon and an immensely popular and influential fixture in Brazilian culture. Watch A Creative Perspective | Washington Olivetto        

“I don’t pretend to know anything about art. I make pictures for entertainment and then the professors tell me what they mean.” Walt Disney left the academic analysis to the professionals and the popular analysis to his audiences. He knew what they liked and they loved what he did. Disney was a storyteller foremost who,…

Shortly before graduating from Brown University, Wallace Elton was interviewed by N.W. Ayer’s legendary art director Vaughn Flannery. The youthful Elton was responding to a headline asking, “Have you ever thought of art directing as a profession?” In 1929 few people had, including Elton, who announced his desire to be a copywriter. “You can be…

In her short biography of William Addison Dwiggins, Dorothy Abbe, his close associate during his last years, begins by telling us what a nice man he was. A man who took his work very seriously but himself lightly, he was by all accounts a pleasure to work with. Born in Ohio in 1880, Bill Dwiggins…

Whatever Tony Palladino creates, it exudes style, beauty and a personal statement. Whether it’s a poster, a painting, a book jacket, a sculpture, a print ad or a television spot, the uniquely ubiquitous Palladino touch is always present and accounted for. Tony Palladino was born in Manhattan in 1930. His parents were Italian immigrants seeking…

For 40 years, Tom Geismar has quietly and steadily punctuated the designscape with symbols for many of the worlds major corporations, institutions, and thoroughfares. Among the most familiar, of the more than 100 trademarks and corporate identities for which he is single-handedly responsible, are those for Mobil Oil Corporation, The Chase Bank, New York University,…