Herb Lubalin is known to have said that if he hadn’t split an egg with his twin brother Irwin, he probably would have been George Lois. A small skinny kid with peculiar eating habits, he was warned by his mother he’d end up as a cockroach powder salesman if he didn’t eat his lumpy oatmeal.…

In his distinguished career as art director, typographer, designer, and headline writer, the late Herb Lubalin epitomized the philosophy of the One Club. Herb the art director wrote his own headlines. Copy and layout functioned successfully in tandem to sell a product. To Herb, words had a two-fold destiny resulting in a single impact. Herb…

In the fall of 1938, when I was thirteen, my father’s uncle who lived in London came to visit. We were staying at a small “pension” in Versailles, refugees from Nazi-occupied Austria. He brought with him the current issue of Esquire magazine and left for London forgetting it in his room. I grabbed itand carried…

I became interested in what they used to call industrial design at an early age. But then I saw an Art Directors Show in 1950, which was totally dominated by a brand new agency, Doyle Dane Bernbach. I decided advertising could be so good it was worth doing. I joined DDB in 1954. By 1965…

When you say Doyle Dane Bernbach, a few clients’ names spring to mind automatically. Volkswagon and Avis are inevitably two of those. Few, if any, advertising campaigns have had the stupefying effect of those two. And they were both Helmut Krone’s. They were his as Art Director, of course. But even more importantly, they were…

Harry Jacobs has always been bigger than the business he’s in. Don’t get my wrong. Advertising’s great: It’s big and grand. It’s just that Harry Jacobs is bigger and grander. If advertising was a person at a party, it might well be the person you want to hang around with (certainly ahead of politics and…

It was just eleven and a half years ago, during the summer of 1982. I was at Ammirati & Puris and we were looking for a new voice for BMW. I’d heard a voice that I liked a lot on a campaign for Gallo wines, and since an old friend of mine worked at Ogilvy…

In 1949 Gyrgy Kepes moved into his house and studio on Long Pond Road in Wellfleet, Massachusetts on the northwest hook of Cape Cod. The house was designed by Marcel Breuer, an old friend from his days in Hungary. An early visitor to the site observed the gulls circling over the great stretches of sand…

As H. Berthold AG’s artistic director from 1961 to 1990, G.G. Lange was responsible for the creation, meticulous production standards and attention to quality found in each of the Berthold Exklusivs. G.G. Lange’s type designs include his classic revivals: AG Book, AG Old Face, Berthold Garamond, Berthold Baskerville Book, Berthold Bodoni Old Face and Berthold…

Born in Fort Scott, Kansas on November 30, 1912, Gordon Roger Alexander Buchanan Parks had to leave home at 15 when his mother died. For the next 12 years, he lived mainly in Minneapolis, working as a piano player, busboy, dining-car waiter, Civilian Conservation Corpsman, and professional basketball player before taking up photography in the…