Susan Hoffman
2017 Creative Hall of Fame Inductee
Career
Susan Hoffman has a tendency to shake things up a bit. That’s probably because she finds the status quo boring. She started her career at Pihas/Schmidt/Westerdahl (Portland, Oregon) and from there, moved to Chiat/Day/Livingston (Seattle) while working on such accounts as Alaska Airlines and Holland America. Three years later she moved on to Wieden+Kennedy, where she has been for the last 25 years.
Susan is never satisfied unless the work feels fresh and interesting. She put that perspective into ads for: Nike, Microsoft, Cartoon Network, the Paramount Hotel, Miller High Life, Coca-Cola, Heineken, Google and Target.
She opened both the Amsterdam and London offices and now resides in Portland, Oregon as Executive Creative Director of Wieden+Kennedy.