Steve Jobs

Steve Jobs was inducted into the 2012 One Club Creative Hall of Fame for a lifetime of contributions to design, branding and communications. He has left his mark on no less than five industries: personal computers with Apple II and Macintosh, music with iPod and iTunes, the phone with the now ubiquitous iPhone, and animation with Pixar. A middle-class hippie kid who dropped out of college, he built a computer empire and became a multi-millionaire in a few years, was then fired from his own company before returning a decade later to turn it into one of the world?s most influential corporations with millions of fans around the world. He is now widely acknowledged as one of the world?s most eminent business executives and an unrivaled visionary. He has changed millions of lives by making technology easy-to-use, exciting and beautiful.

 
Steve was closely involved in all aspects of the Apple brand, including its advertising and marketing communications. Ever since the launch of the Macintosh in 1984, his collaboration with Chiat/Day and later, TBWAMedia Arts Lab is one of the most storied client/agency partnerships in advertising. Here we look back at some of the highlights from their work together as selected by Lee Clow, chairman of TBWAMedia Arts Lab and fellow Creative Hall of Fame member.