It is widely agreed that the advertising agency of Doyle Dane Bernbach was the primary force in changing the face and direction of contemporary advertising. The agency precipitated this revolution on the threshold of the fifties by introducing the refreshingly simple concept that a product can be promoted more gainfully if its advertising is predicated…

Rob Lawton is perhaps one of the greatest teachers in advertising. His critiques in the classroom are legendary for their brutal honesty, dead-on accuracy and incredible inspiration. In fact, Gary Goldsmith told Archive magazine that meeting with Rob launched his career. He is the common thread between many of today’s creative superstars–among his students in…

Rick Levine, president of Rick Levine Productions, is one of America’s outstanding commercial directors. The narrative and visual power of his work has earned him a reputation as a director of exceptional creative vitality. His unique command of both dramatic nuance and kinetic spectacle has established him as a leader in a highly competitive field.…

Richard Saul Wurman is a master of the unexpected. Early on he coined the now popular term information architect to describe his unique confluence of training and talents. He has produced 81 books to date, and 21 influential conferences, including TED and TEDMED, all of which, he acknowledges, stem from his desire to know, rather…

Richard Wilde is a man who wears many hats, but for over a quarter of a century, the most important hat hes worn has been that of educator. Wildes philosophy of teaching is that it is in questioning that development is molded. His emphatic belief is that everyone is born creative but that unfortunately, through…

Dick Hess was a big man. Everything about him existed on a grand scale. He had the broadest vision, the most prestigious clients, the largest dog, and the biggest heart. His talent was so big that it literally split into two equal parts: Hess the designer and Hess the illustrator. Both parts were strong enough…

Richard Avedon was born in New York City and studied withAlexey Brodovitch. His first editorial photographs appeared inHarper’s Bazaarin 1945. He remained a photographer there until 1965. He joined Vogue in 1966 as a fashion and portrait photographer, and his affiliation with the magazine continues today. Other editorial assignments appeared inLife, Look, Theatre Arts, Newsweek,…

The One Club also inducted Richard Wilde, Chair, BFA Advertising and Graphic Design Department, School of Visual Arts, into the Educator’s Hall of Fame.     Having built the dynamic department and expanded the field of visual communications during his 40-plus year tenure at the college, today he is considered to be one of the…

Rich Silverstein has been my partner in every good decision I’ve ever made in my whole professional life. Every one. Yeah, he’s been there for some less than good ones, too. But there certainly would have been a lot more of the latter if it’d just been me. The point is, whatever cool things have…