David Mackenzie Ogilvy was born in West Horsley, England, on June 23, 1911. He was educated at Fettes College in Edinburgh and at Christ Church, Oxford . After Oxford, Ogilvy went to Paris, where he worked in the kitchen of the Hotel Majestic. He learned discipline, management – and when to move on: “If I…

Dan is one of the few native Oregonians we have and is the whole reason most of us have moved our families to Portland. After graduating from the University of Oregon, Dan spent a few years in public relations before he applied his writing talent to the advertising business. Twenty-eight years ago Dan was a…

David Kennedy and Dan Wieden A foreigner who has the great good fortune to spend quality time inside the Bedlam known as Wieden & Kennedy gradually comes to three conclusions regarding its eponymous founders: They are outsiders; they are teachers; and they are kids. From April Fools’ Day, 1982, when David Kennedy and Dan Wieden…

Colin Brignall’s career began in photography. He trained as a press photographer in London’s Fleet Street before moving on to commercial and fashion photography. In 1964, he joined Letraset as a photographic technician in the company’s type design studio. Before long a keen interest in letterforms surfaced and despite his lack of formal training, he…

I knew Cliff would be inducted into some hall of fame 20 years ago. You can’t have that much raw talent and not get into one of those. When I met him, at Dancer Fitzgerald Sample, Cliff was on a tear as a writer. He was sitting quietly, cloistered away in his office surrounded by…

Claude Hopkins created “Reason-Why Advertising” which, as David Ogilvy later wrote, “perceived the importance of brand images a generation before the term came into use.” Hopkins told Americans that Quaker Puffed Rice and Puffed Wheat were “Shot from guns” and advised them to “Brush the film” off their teeth with Pepsodent. His greatest contribution to…

During the worst depression this country has ever known, a 20-year-old artist named Cipe Pineles walked around New York trying to sell her paintings of sandwiches and Coca-Cola bottles. Several decades later, of course, magazines likeMcCall’swould indeed buy Cipe Pineles’ still lives of sandwiches, as wouldLadies Home Journalher herbs, andHouse Beautifulher cheesecake. In the intervening…

You dont draw Bugs Bunny, you draw pictures of Bugs Bunny, a child once explained to animation director Chuck Jones. Thats a very profound observation because it means he thinks the characters are alive, which, as far as Im concerned, is true, says Jones who believes, Animation isnt the illusion of life; it is life.…

Christoph Niemann was born in Waiblingen, Germany in 1970. Between 1991 and 1997 he studied Graphic Design at the State Academy of Fine Art in Stuttgart, Germany, with Heinz Edelmann. The Art Directors Club of Germany awarded his master thesis with the Talent Of The Year Award. His first stints in New York were internships…

Charles Tudor began his design career as a staff artist for the Cleveland Press. He was twenty years old, a graduate of the Cleveland Art School and the year was 1923. After three years at the Press he obtained a leave of absence to study in Paris. His employer thought it was for four weeks.…