George Nelson has been called; the Designer of Modern Design. Born in 1908 in Hartford Connecticut, he studied architecture at Yale University and earned a fellowship to study at the American Academy in Rome from 1932-34. A prolific writer, designer and creative thinker, Nelsons work includes architecture, furniture, lamps, clocks, exhibits, identity programs, graphics, urban…

Descriptions of George Tscherny’s work always seem to focus on the simplicity and aptness of his designs. No matter what the prevailing style, Tscherny’s work is timeless. “Over the past four decades, American graphic design has displayed a dazzling vitality,” said designer, professor, and authorPhilip B. Meggsat a ceremony honoring Tscherny with the American Institute…

“To George, an idea was just a starting point,” says Joel Harnett. “If you gave him an idea, he would come back to you a week later with ten, all of them better than your original, and all of them would be the exact expression of what you intended to say. In essence, he was…

For more than four decades in America, and before that in Italy and Switzerland, George Giusti’s graphic designs have graced the covers ofTime, Fortune, Holidayand other major magazines, as well as most of the publications of the United States Information Agency. He has done advertising and graphic designs, illustrations, trademarks, client and employee publications, and…

Everything begins with the word, especially with George Lois, an art director by craft, an advertising man by profession. He has stretched the limits of his craft and challenged the ways of his profession by using pictures as words, words as pictures, and pictures with words as no creative personality before him. He has pushed…

Including art directors in the creative hall of fame formalizes the marriage between word and image in the creative process. It’s therefore fitting that one of the grooms in this marriage should be George Lois – that incorrigible maverick who brought a street intelligence and an audacious sense of human feeling into this merging. He…

“A writer should be a joyous optimist. Anything that implies rejection of life is wrong for a writer”. George Gribbin George Gribbin was born was born in Nashville, Mich., and was Phi Beta Kappa when he graduated from Stanford University in 1929. He then worked as a copywriter for a number of department stores –…

Trump was a professor from 1927-1930 at the Trades and Crafts School in Bielefeld and, with Paul Renner and Jan Tschichold, taught type design and typography. For the following four years he served as director of the Higher Graphic School in Berlin and designed fonts for H. Berthold AG. From 1934–53, Trump succeeded Paul Renner…

“A graphic designer in the advertising business.” Mild-mannered, soft-spoken. A proponent of a direct, no-gimmicks approach to typography, which is fitting and appropriate for advertising and sales messages. His work illustrates the power of simple, concise, and clear graphic solutions. Referring to centered typography, Federico said, “Why do they do that? This is a message…

To typographers, Mr. Craw is best known for his many type designs commissioned by American Type Founders Company. Among these are Craw Clarendon, Craw Clarendon Book, Craw Clarendon Condensed, Craw Modern, Craw Modern Bold, Craw Modern Italic and Ad Lib. His newest typefaces, primarily designed for photocomposition, include Canterbury, Chancery Cursive, Classic and CBS Sans.…