Self-taught and self-made, Jerome Snyder was an artist of uncommonly high order whose extraordinary knowledge and literary abilities were inexorably intertwined and were inseparable from his fanciful visual concepts. In the 50’s as the first Art Director ofSports Illustrated, he introduced contemporary illustration to editorial matter in an arena previously the domain of photography. In…

Jeff Goodby And Rich Silverstein It’s… ironic to try to write something useful about Rich and Jeff’s induction into The One Club’s Creative Hall of Fame. I mean, neither of these guys intended to commit their lives to advertising. They wanted to do something- some act of imagination and craft-and do it so well that…

After receiving his degree from Rutgers University, Jay attended the Columbia Graduate School of Broadcasting and later graduated from the UCLA Executive Program. He started his career in advertising as a copywriter for the Leland Oliver Company. He became Creative Director before leaving in 1962 to form Jay Chiat & Associates. Chiat/Day was born in…

Jay Maisel finds beauty in a thousand placessome whose association with beauty is incongruous, all where there was beauty to begin with. The distinctive light and gesture in Maisels vibrant photographs, which set them apart from the work of other photographers, have earned their creator a reputation of excellence. By the time Maisel was 24…

Although he repeatedly asked me to call him Bill, in all the years I worked for him, I could never call him anything but Mr. Bernbach. After six years of working for Jay Chiat, I wouldn’t think of calling him anything but Jay. Other than that, working for both men has been remarkably similar. Far…

To me, Janet Froelich isnt a magazine art director. Dont get me wrong: she is an art director, and a great one (having won more than 60 gold and silver awards from graphic design organizations, for one thing), and I have known my share of art directors, and lets leave it at that. But Janetwho…

Born in Leipzig, the son of a designer and painter of letters, Jan Tschichold was exposed early in childhood to the craft that became his life’s work. This first exposure to type notwithstanding, Tschichold studied to become an artist and took evening classes in calligraphy. In 1923, when he was twenty-one years old, he visited…

I’m glad to know Jan Middendorp personally for many years (much longer than many of my peers, but shorter than many of my colleagues, of course) and lucky to call him a friend.  I can even recall my first memory of him. I was a type design and typography student at UMPRUM Academy of Art,…

In his long and varied career, James Webb Young served as head of J. Walter Thompson (JWT), president of the 4A’s, college professor and consultant to U.S. presidents. But it is his achievements as a copywriter that earned him entry into the Creative Hall of Fame. His 1919 “Within the curve of a women’s arm”…

Jack Tinker is best knownparticularly to younger peoplefor his creative think tank that helped spawn many of the trends of the creative revolution of the sixties. But for 30 years before that, he had been a bright lightan art director of protean skills. And Tinker has been an important presence in the industry. The word…