Dorfsman was born in 1918 on the Lower East Side of Manhattan, and moved as a child to the Bronx. His parents were Jewish immigrants from Poland. Dorfsman attended Theodore Roosevelt High School, graduating in 1935. Dorfsman had wanted to attend New York University and study bacteriology there, but was unable to afford the tuition.…

In 1960, after nearly twenty-five years of distinguished accomplishment as an independent designer, Lester Beall, in a look backward, reflected, “It is very difficult for me to imagine ever having, even on rare occasions, considered the possibility of working within an established organization.” It was said without bravado, and Beall hastened to add that the…

Born in Warsaw, Poland in 1902, Leon Friend came to the United States at the age of three. He received both his Bachelor and Master degrees from New York’s Columbia University. In 1930, he began his teaching career at Brooklyn’s Abraham Lincoln High School. There he became the school’s first art department chairman. It was…

The Depression had a firm grip on Chicago in 1935. But this didn’t deter Leo Burnett from mortgaging his home and borrowing on his life insurance in a $25,000 gamble despite the fact that he had a wife and children to feed. And when he put a bowl of red delicious apples out on the…

Leo Lionni is what they call a Renaissance man. Most recently applauded for his writing and illustrating of childrens books, he has been a corporate art director, magazine art director, and government consultant. He has continually refused labels or strictures during his career. In fact, soon after earning the “Art Director of the Year” award…

Leo Burnett was born on October 21, 1891 in St. Johns, Michigan. His father ran a dry goods store. As a youth, Burnett worked with his father in the store. He grew up watching his father designing ads to promote his business. During his high school, he worked as a reporter for a local, rural…

Len Sirowitz was chosen as ”The Number One Art Director in America” in 1968 and 1970 polls taken byAd Weekly. He was then Senior Vice President and Creative Management Supervisor at Doyle Dane Bernbach and his accounts included corporate giants like Mobil, Volkswagen and Sony, regional accounts such as Laura Scudder Potato Chips and Rainier…

This is the city, Los Angeles, California. It’s a magical place known for burritos, celebrities, Disneyland, Dodgers, earthquakes, EST, freeways, palm trees, smog, tofu, valley girls andadvertising? There are ten million stories of people who work and play here. Lee Clow is one of them and this is his story… Born in Los Angeles in…

There are only two people I’ve ever worked with in advertising who can stand in a war room papered with a thousand ideas that run the gamut from awful to promising and, without seeming to think or ponder, point to The One that’s right, that will work, that will make the clients rich and the…

In 1939, when Ladislav Sutnar arrived in New York to execute his design for the Czechoslovak pavilion at the World’s Fair, he was already known throughout Europe for his pioneering typography, for the force of his graphics and the compelling simplicity of his exhibition design. Since 1927, he had been in charge of all publication…