Norm Grey is the Executive Creative Director of the Creative Circus, one of the most reputable and effective advertising portfolio schools in the United States. Mr. Grey has worked in the industry as a designer/art director, a copywriter, a creative director, an executive creative director and an agency owner, working on brands such as Coca-Cola,…

Nicholas Negroponteis founder and chairman of the One Laptop per Child non-profit association. He is currently on leave from MIT, where he was co-founder and director of the MIT Media Laboratory, and the Jerome B. Wiesner Professor of Media Technology. A graduate of MIT, Nicholas was a pioneer in the field of computer-aided design, and…

There’s a story about a copywriter who once slammed his fist through Nancy Rice’s office wall in a fit of frustration. The story is true. The writer in question had just learned a painful lesson: when working with Nancy, it’s best to check your ego at the door. As everyone discovers sooner or later, she…

I guess Im never sure that print is truly linear, Muriel Cooper said. Its more a simultaneous medium. Designers know a lot about how to control perception, how to present information in some way that helps you find what you need, or what it is they think you need. Information is only useful when it…

Milton Glaser received his training at the Cooper Union Art School in New York and studied etching under a Fulbright Scholarship with the late Giorgio Morandi in Bologna, Italy. He is co-founder of Push Pin Studios, a member of the faculty at the School of Visual Arts and at Cooper Union. He has written numerous…

Meeting with Mike Tesch is like communicating with a spirited, soft-spoken, gray-bearded philosopher in a disconcertingly dark corner office. Blinds drawn, the only light comes from a harsh table lamp that glares out from a desk crammed with storyboards, reels, and books ranging from Eisenstadt to Ogilvy. “I was a very insecure and protected kid.…

As Director of Typography for Mergenthaler Linotype, he managed the production of more than a thousand typefaces. In 1981, he and Matthew Carter co-founded Bitstream, the first all-digital type company. And in 2000, Parker joined David Berlow and Roger Black at the Font Bureau as a consultant, type historian, and type designer.     In…

The Truth About Mike Hughes Mike Hughes is not what he seems. To the world, he is a rare and talented writer and an even more skilled creative director, an icon of advertising. I’ve known the man for thirty-two years now and I love him dearly, but as he prepares to receive this singular and…

Mike Tesch squeezes only primary colors out of paint tubes. He never mixes complimentary pigments. His palette includes no tints or shades, no subtle hues or grey values. Armed with Magic Markers to render a layout or storyboard in his primitive style, his color spectrum is RGB with few additions. Nothing to dilute impact. For…

Michael Bierut used to open his slide lectures with a pair of maps that demonstrated his geographic connection to his then boss, hero and mentorMassimo Vignelli. Vignelli came from Milan, Italy; Bierut came from Parma, Ohio. This little joke speaks volumes. The elegant Vignelli is an architect by training, a rationalist and formalist, a designer…