Mary Wells Lawrence
1969 Creative Hall of Fame Inductee
Advertising, Design, Illustration
Mary Wells Lawrence, hailed as advertising's glamorous icon, began her career in the '50s and founded Wells Rich Greene by 1966. A former Doyle Dane Bernbach veteran, she became the youngest Hall-of-Famer, known for iconic ads like Benson & Hedges' "Disadvantages" and Alka-Seltzer's "I can't believe I ate the whole thing."
Career
Called by Ad Age “advertising’s most widely publicized symbol of glamour-success-wealth-brains-and-beauty” at the time of her Hall of Fame induction, Mary Wells Lawrence began her remarkable career in the early ’50s at McKelvey’s department store, and by 1966 had founded Wells Rich Greene. A veteran of Doyle Dane Bernbach and the youngest Hall-of-Famer ever at the time of her induction, Lawrence masterminded such legendary commercials as Benson & Hedges’ “Disadvantages (Longer than king-size)” and Alka-Seltzer’s “I can’t believe I ate the whole thing.”
