Martin Puris
2013 Creative Hall of Fame Inductee
Advertising, Design
Martin Puris co-founded Ammirati & Puris in 1973, creating iconic campaigns like BMW's "The Ultimate Driving Machine" and UPS's "We Run the Tightest Ship." He championed intelligent advertising for brands like RCA and Burger King, establishing his agency as a stylish leader in the industry.
Career
Martin Puris founded his agency Ammirati & Puris together with Ralph Ammirati in 1973. The two had worked together on award-winning work for Fiat at Carl Ally, Inc. His classic line for BMW,”The Ultimate Driving Machine” still defines the luxury car today, over thirty years later.
Puris wrote “The Antidote for Civilization” for Club Med, a campaign that changed the look and feel of the whole travel category. His campaign for UPS, “We Run the Tightest Ship in the Shipping Business,” reinforced the brand’s commitment to efficiency.
Martin Puris also maintained the integrity of well-crafted, intelligent advertising for such clients as RCA, Schweppes, Nikon, Compaq, Burger King, Sony, Aetna, Reebok and many others. At the time, they ran the most stylish agency in the advertising business.
