Art & Copy is a powerful film about advertising and inspiration. It reveals the work and wisdom of some of the most influential advertising creatives of our time, people who've profoundly impacted our culture. Their work grabbed the attention of millions and truly moved them. The social and cultural impact of their ads are brought to light in this dynamic exploration of art and commerce.
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Hey, art director, meet copywriter! You guys work it out together from a blank sheet of paper.
-Jim Durfee quoting Bill Bernbach
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In 2009, The One Club for Creativity and director Doug Pray brought together eleven Hall of Fame laureates alongside other notables to try to make sense of this crazy little thing that they all do so well: advertising.
The result was the Emmy award-winning Art & Copy, a documentary that beautifully encapsulates the wit and wisdom of the Madison Avenue alchemists who have remained virtually anonymous in the culture their ideas and creations helped shape. In a world where most people view advertising as mediocre and manipulative — hell, where most advertising is mediocre and manipulative — these men and women skillfully combined images and words to spark a creative revolution within the industry, moving millions of hearts, minds, and, yes, dollars.
From “I Want My MTV!” to “Got Milk?,” from “Just Do It” to “Think Different,” Art & Copy captures the stories behind some of the most memorable campaigns in history. It’s the perfect primer for anybody who considers themselves a student of the industry, while being accessible enough to show to family and friends while saying, “See? This is what I do for a living and why I do it!”
Creative Hall of Fame laureates appearing in Art & Copy:
Phyllis K. Robinson (1968)
Mary Wells Lawrence (1969)
George Lois (1984)
Jim Durfee (1997)
Hal Riney (1994)
Jim Durfee (1997)
Lee Clow (1997)
Dan Wieden and David Kennedy (1997)
Jeff Goodby and Rich Silverstein (2004)
Cliff Freeman (2005)
Credits
Directed by
Doug Pray
Produced by
Jimmy Greenway
Michael Nadeau
Original concept by
Gregory Beauchamp
Kirk Souder
Executive Producer
Mary Warlick
Executive Producers
David Baldwin
Gregory Beauchamp
Kirk Souder
Director of Photography
Peter Nelson
Edited by
Philip Owens
Original Music by
Jeff Martin
Associate Producer
Kevin Swanepoel
Narrative Consultant
Timothy J. Sexton
Story Structure by
Doug Pray
Philip Owens
Research Supervisor
Stephanie Gholam
Research
Stan Friedman
Stephanie Meurer
Philip Owens
Diana Rathe Pray
Ad Archive Coordinator
Lovemando
Production Audio
Thomas Popp
Taylor Tosh
John Zecca
Lighting Crew
Phillip Badger
Marshall Coles
Shawn Sullivan
Kary Sweeney
Additional Cinematography and Editing
Doug Pray
Make-Up
Tamara Bennett
Joanne Edwards
Matthew Goodman
Sherilyn Lawson
Roxanne Manzano
Production Stills
Chris Glancy
Michael Nadeau
Production Coordinator
Anne Ortega
Post-Production Coordinator
Nage Canchola
Assistant Editors
Peter Duddington
Anthony Smedile
DI Colorist
Tyler Hawes
Conform Editor
Gustavo Mendes
DI Executive Producer
Micah Gallo
DI Project Producer
Peter Dana
DI Project Coordinator
Raelyn Young
Post Production Audio by
Subtractive, Inc.
Supervising Sound Editor
Kyle Schember
Re-Recording Mixers
Luke Bechthold Kyle Schember
Sound Design
Ryan Stuit
Dialogue Editor
Luke Bechthold
Score Mixed by
Bill Sanke
Main Titles and Graphics by
Bigstar
Legal Services provided by
Greg S. Bernstein
Lisa A. Callif
Michael C. Donaldson
Music Written by Jeff Martin
Performed by Idaho
Courtesy of Idahomusic Records, Living End Publishing
“Stoned”
Written by Bill Sanke
Performed by Bill Sanke and Bryan Kertenian
“To Be the One” (Instrumental)
Written by Jeff Martin and Dan Seta
“I Love New York”
Written by Steve Karmen
©1977 Elsmere Music, Inc. All rights reserved.
©Renewed 2005 Elsmere Music, Inc. All rights reserved.
“Ritmo De Crucito (Ya Lo Se)”
Written and Performed by Coati Mundi
Courtesy of Rainbowphonic Music (BMI)
Thanks
Arianespace
Bart Brooks
Clear Channel Communications
Jacques Denavaut
Engraved Rocks of Carapa, French Guiana
Jean-Yves Le Gall
David Green
Greenwyck Farm
Claudia Hoyau
Chris Kelder
Jerry Kerr
Mario de Lepine
Aaron Lewis
Russ Mason
Clayton Mowry
Judi Palmer
Jean-Pierre Policard
Edie Roberts
Tom Scaggs
Stop and Shop, New Paltz, New York
Jonte Story
Tony Strnad
Sutro Tower, Inc., San Francisco, California
Chad, Stacie, Kyla, Skyler and Trent Tiedeman Gene Zastrow
In memory of Hal Riney 1932 - 2008
The One Club is the author of this motion picture for purposes of copyright and other laws
in all countries throughout the world.
This motion picture is protected under the laws of the United States and other countries. Unauthorized reproduction, duplication, distribution or exhibition of this motion picture or videotape or any part thereof (including the soundtrack) may result in civil liability and/or criminal prosecution.
Art and Copy was produced by The One Club, which is solely responsible for its content.
In memory of Hal Riney 1932 - 2008
The One Club is the author of this motion picture for purposes of copyright and other laws
in all countries throughout the world.
This motion picture is protected under the laws of the United States and other countries. Unauthorized reproduction, duplication, distribution or exhibition of this motion picture or videotape or any part thereof (including the soundtrack) may result in civil liability and/or criminal prosecution.
Art and Copy was produced by The One Club, which is solely responsible for its content.
©2009 The One Club. All rights reserved.
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